Search Engine Optimization or SEO is an in-demand service that is useful for people and organizations that want to increase their visibility on the web. As the name implies, it works by optimizing or increasing the rank of a website on the search engine results. The most popular search engine at present is Google, as it is the most widely used by Internet users in searching for websites or topics related to the term they are searching for. The more popular a website is, the higher its rank in the search results page. In SEO, service providers make sure that the client’s website or page is among the top search results when related terms are typed in the search engine.
There are many ways to improve the rank of a website or page in SEO.
The first and most important factor is the content. A well-written and informative content catches the attention of any online user who happens to browse through the page or website. Keeping the content of a page interesting to the guests will encourage them to come back, thereby driving more traffic to the site. This is one way of making the site popular, which can help it appear on the first few pages during a search.
Aside from the quality of the content, the quantity is also one aspect where SEO is applied. A company that provides this service commonly hires professional content writers to come up with as many articles that relate to the product, service or page. These articles will include many keywords or HTML coded words that create links when related topics are typed in the search engine. The more articles are written about a certain keyword, the more likely that these articles will dominate the first few pages of the search results. Therefore, the chance of being viewed by the target audience or online user is increased.
In SEO, a chance of being viewed is a form of advertisement because getting the message across the mind of the website or page guest will make him or her as a potential customer. The subconscious will retain details about the product or service, which will affect his or her purchase decisions in the future.
The technical makeup of the links should also be compatible to the one used by search engines.
Having a defective HTML format will not make the links appear on the first pages of the results. When this happens, all the effort put on the quality and quantity of content put on the internet will all be useless. SEO service providers must make sure that the website is free from any spams or malware that will compromise it.
The presence of defects or virus will result to being sanctioned by the search engine managers, which can lead to being banned from the search engine entirely. This is one of the worst scenarios that may happen in SEO.
Search engine optimization is useful especially in internet marketing. Majority of those who seek SEO services are companies that advertise their product or services on the web. The internet is a free advertising ground, and the one with the best SEO tool wins. SEO enables a company to compete with large and small rivals in business, if backed with excellent content to disseminate and many useful articles to serve as links.
The advantage of advertising online is having a fair fight for the audience and potential customers. Many small businesses can thrive and find their niche online, because their internet marketing has been successful and one aspect of effective internet marketing is the use of SEO.